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ASEAN |
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Account Based Marketing Program for Singtel
Continous effort to rebuild and improve relationships since May 2020. |
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- Engagements with business users and their CMO/CHRO/CFO to showcase the depth and breadth of our solutions and offerings
- Singtel customised microsite and quarterly thought leadership newsletter
- Hands-on Lab Workshops
- Events engagement newsletter
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Highlights: |
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1) Created opportunity specific proposals on:
- How Singtel can increase its Customer Lifetime Value by 40% through unified engagement- based loyalty marketing with Oracle CrowdTwist
- How NCS achieve annual revenue growth of 18.1% by powering Digital Next Services with Oracle Cloud
- How Singtel Group can tap into $2.8B of potential value with the Oracle x Singtel Regional Cloud Framework
2) Hands-On Lab Workshop in April 2021 saw +80% increase in registrations and participations across 4 Singtel entities - Singtel, NCS Singapore, Optus, NCS Australia |
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PLDT Engagement
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Highlights: |
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1) Creating advocacy with PLDT
- Story on PLDT selecting Oracle Digital Assistant (ODA) to improve the digital experience and customer Service.
- Hits on Manila Bulletin, Malaya Business Insight, Back-End News, and more.
- Quote by PLDT customers: PLDT Chief Revenue Officer and Smart Communications President and CEO Alfredo S. Panlilio and PLDT First Vice President and Commercial Operations Head, Marco Borlongan
2) PLDT / Smart at Oracle hosted Executive Virtual Roundtable with IDC in March 2021 on DRC@C
- One-on-One with PLDT and IDC attended by Alex Seminiano, Chief Information Officer, PLDT & Smart Communications and
Nico Alcoseba, Chief Operating Officer and Head of Disruptive Business Group – ePLDT
- Addressing PLDT’s questions about Oracle’s DRC@C’s differentiation over other vendors.
- The Virtual Roundtable was also attended by DBS, Singtel, Techcombank, Bangladesh Computer Council to name a few. The Bangladesh Computer Council is now a DRC@C win.
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