Strategic Client Marketing
JAPAC Updates

Engaging the Australian Commercial Strategic Clients

1) Leveraging on the Hidden Data Economy theme including engaging clients & ecosystem (RFI Group, Adapt, PWC, AsiaPay) with an industry POV – for FSI

• In market with Roundtables, Digital Campaigns and Webinars
• Resulting in:
  - Engagement with 40 customers from various companies including Telstra, NAB, Coles, Woolworths, Westpac, ANZ Bank, etc.
  - Digital: 862k impressions, 1,405 clicks, 2,700 eDM sent, 1K+ web page lands
  - Social: 1,855 LinkedIn engagements, 27 lead forms completed

2) Educational Webinar series for ANZ Bank-#DevDrive & Westpac- #CloudClass: OCI Capabilities & Unlock the Potential of Oracle Database

3) Roundtable & Consultations: Gartner Advisory Day
Interactive Executive Roundtable with Gartner & Clay Magouyrk with 14 customers attendings & 1:1 Gartner consultative session with Westpac

1) Research across Australia’s national security agencies on the barriers to cloud adoption

• Working with local influencer Australian Strategic Policy Institute (ASPI)
• In market with virtual workshops & roundtables inclunding ASPI National Security Dinner
• More than 48 attendees including 2 Major Generals.
• Driving deeper engagement and executive relationships within the Dept of Defence with 2 opportunities created

2) Focusing in on Services Australia

• DSS Stakeholder Discovery – detailed account discovery deck for Services Australia
• Creation of Services Australia Microsite

3) Oracle Sovereign Cloud launch

• Including TransTasman Breakfast and Analyst relations: IBRS Whitepaper for C-Level influencers