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INDIA |
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Advocacy: Celebrating Partnership |
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Commemorate our partnership journey by co-creating partnership assets - coffee table book, website, eDMs & CxO video series including video message for Bharti Airtel by Safra Catz.
- Acknowledge clients' contribution in transforming the industries and bringing more citizens into India's digital economy through progressive digitalization.
- Express our gratitude to have played a role.
- Targeting at: HDFC Bank, Airtel, and Oracle employees - Executive-to-executive engagements - all CXOs including MD, COO, CMO, CIO, Department heads
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Big Bet Pursuit: Dedicated Region & OCI
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Campaigns to drive DRC@C and OCI opportunities in Strategic Clients.
- Targeting at: HDFC Bank, ICICI Bank, Bharti Airtel
- Virtual Roundtable with Naveen Mishra, Senior Director, Analyst, Gartner
- 1:1 Meetings with Naveen Mishra, Senior Director, Analyst, Gartner
- HDFC Bank -Sanjay Desai, Senior VP, Information Technology & VV Sundar, Head Relationship Banking
- ICICI Bank - Balaji VV, Head Business Technology Group & Sandeep Batra, President/ Executive Director
- Bharti Airtel - Santosh Akkula, SVP & Head Operations & Senthil Kumar Balasubramanian, CIO - B2B & Networks, Dr. Sudhir Kumar Mittal, Chief Architect & Nathan Phipps, CIO - Consumer Business & Sarath Chandra K, CIO
- Assets: 1-to-few & 1:1 Personalised Campaign for Strategic Clients: Meeting with Gartner Analyst, Executive Pitch Video HDFC Bank, SBI OCI Microsite, SBI cloud pitch video, SBI Positioning Paper, SBI DRCC Microsite
- Impact: $2.7M (Marketing Pipeline), 69 Responses, CXO engagements at HDFC, ICICI, Airtel, SBI
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Repositioning Oracle |
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Desk research & insights development to
re-position Oracle
- Targeting at: RIL, ICICI and Axis
- Creating account insights, developing a positioning framework, messaging matrix and visual identity including content audit & curation
- Launch of RIL, ICICI and Axis microsite, including eDMs & sales e-mails, blogs, social posts with Exp Computers, Live Mint media partnerships to drive audience messaging and audience acquisition
- 71 Responses, 762K Impressions, 2,145 Engagements
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Partner Led Engagement:
TATA Group |
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Creating stronger TCS alignment to penetrate the group companies with regular communications including:
- Educating and engaging TCS group of companies around our Tech, Apps and GBU offerings.
- TCS Virtual Webinar for TATA Group
- TBeX Oracle Webinars for TATA Group global employees with industry and job role perspective – for Manufacturing, retail, CX and CEO Office Transformation
- Launch of TATA Group and TCS Oracle Microsites
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Differentiating with an Industry Lens -
The Rise of the Adaptive Insure |
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Create a pull for Oracle by driving awareness for value we deliver to insurance companies:
- Through our differentiated and complete capabilities & showcasing our industry understanding & expertise
- Touchpoints for campaign include: Oracle’s Insurance Viewpoint; Microsite, Animated ‘art of possible’ video; Webinars, Industry Forum Sponsorship & Media Stories
- Impact: $3.795M (Total Marketing Pipeline), 585 Responses, 257 Net New Contacts, 5 Tier-1 Media Stories
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