Strategic Client Marketing
JAPAC Updates

Engaging Our C-Suite Highlights

• NTT Group DX Online Executive Roundtable
  • Hosted by Oracle with Mr. Izumi, a lecturer of METI. 10 Executives from NTT attended.
  • $3.2M total marketing pipeline
• Mazda ERP Executive Online Roundtable
  • Accelerating cloud transformation for Mazda, and generating new pipeline for ERP cloud in FY22.
  • Attended by Mazda CIO and 7 key IT decision makers.
• JLIS LASDEC 2021 online event to build Public Sector relationship
  • 198 responses, with 94 event attendees including 57 net new contacts.
  • $12.7M total marketing pipeline.
• Toyota Ha:Mo Sponsorship
• NEC Journey to Cloud CX eBook Creation
• NTT Global newsletters generated 11.6% open rate and 4.2% CTR – above industry benchmarks

Advocacy Journey to the Cloud Highlights

Online case study sesssion & co-branding activities

• DDI ERP case study online session @Mynavi DX Forum on May 27, 2021 generated 629 responses, with 58 session attendes, 195 net new contacts. 288 MQLs created and $19M total marketing pipeline.
• Oracle/NTT Docomo co-branding campaign @Mobile World. Oracle supported Docomo's online campaign on mobile magazine, which will contribute to increase the win-probability of B2B marketing automation deals. Expected pipeline: ~$1M deal in Q4 FY22

Deeping the Public Sector Relationship

Targeting Local Govt. IT departments with:

• ADW Direct Mail Campaign.
  • Introduced ADW to the General Affair Dept, Facility Management Dept, and Regional Revitalization Division of 1742 local governments in Japan. 95 responses from the direct mail campaign - 45 leads created, 39 net new contacts
• Kumamoto City Blockchain Case Study for local government.
  • Showcasing use cases to drive cloud selling to accelerate pipeline. Open rates for eDMs was 14%
    

The team is appreciative of Keiko Kodera's work with Japan Strategic Clients for FY21.

We welcome Tomoko Tarumi to the Marketing team for Japan Strategic Clients for FY22.