Strategic Client Marketing
JAPAC Updates

Journey to Cloud ABM
Exclusive webinar series for Samsung SDS

• Moving from a 1-touch, one-off activity to a content-centric periodical schedule series
• Topics include:
  • Why OCI?
  • The Strength of OCI
  • Why Oracle Database Services with OCI?
  • OCI Data Platform for Cloud Machine Learning
• 302 registered, 135 attended
• $6M total marketing pipeline

Continuing CxO engagement during Covid-19 by launching C-Level thought leadership program in digital

• Oracle Korea Quarterly News Briefing
• Journal O (eMagazine)
• Core messages - Market Trend & Intelligence of Oracle Cloud friendly report, the latest Oracle Cloud announcement, Customer Cases: Hana Financial Group, Local Enterprise level case and Oracle’s promise as a reliable Cloud provider
• Primary audience: C-Level Executive, Directors from Strategic Clients (secondary audience includes lead and ODP accounts)
• Oracle Korea News Briefing - 58k views since the launch of 2 episodes
• Journal O - 4% subscription rate from 8k C-Level subscribers
  • 95% coverage on Korea top 100 enterprise
  • 85% coverage Strategic Clients + Lead & Named installed base
  • >12k email delivered, 16.1% open rate - >3x average Korean open rate
  • 84 leads created, with 109 forms submitted