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Strategic Client Marketing
JAPAC Updates
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FY21 Wrap Up |
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6 |
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6 |
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Regions |
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Industries |
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45 |
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20 Strategic Clients |
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C-Level Engagements |
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Campaigns |
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Target Coverage |
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Target Audience |
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+12% |
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30% Director Level & Above |
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C-Level Contacts |
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Engagements in Oracle Activities |
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$61M |
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Total Marketing Contribution |
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FY22 Highlights & FY21 Wrap Up |
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| FY22 Focus |
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| What's New |
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APAC leadership team |
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Doubling down on FSI & Govt in ASEAN & ANZ |
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Select investments in 1:1 account-based marketing, industry approach for all |
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| Business Priorities |
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Defending, Growing, Accelerating the relationships with our Strategic Clients |
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Deep investment in Big Bets |
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Driving customer advocacy |
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| FY22 Q1 GTM Approach |
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Building Consistent Engagement
Through regular engagements and relevant industry POV to showcase ONE Oracle's value and differentiation across key stakeholders' persona |
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Focusing on the Big Bets
In opportunity pursuits such as HPC, DRCC and build mindshare for Oracle Cloud to expand share of wallet |
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Building Engaging Touchpoints
Leveraging digital and social to build relevant and engaging conversations with the clients to build advocacy & Oracle's brand within the strategic clients and externally |
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| For comments and feedback, please contact your Marketing Leads |
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Copyright © 2021, Oracle and/or its affiliates. All rights reserved.
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