FY21 Strategic Client Marketing Highlights & Update

 
     
       
       
  FY21 Highlights
 
   
  6   6  
  Regions   Industries
 
  45   20 Strategic Clients   C-Level Engagements
  Campaigns   Target Coverage Target Audience
         
  +12%   30% Director Level & Above
  C-Level Contacts   Engagements in Oracle Activities
   
  $61M
  Total Marketing Pipeline
           
           
  FY21 Wrap Up
 
 
 
 
 
FY22 Focus
         
         
   
What's New
1
APAC leadership team
2
Most changes in accounts for ASEAN & ANZ - doubling down on FSI, Govt
3
22 focused investment on selected accounts
   
Business Priorities
1
Defending, Growing, Accelerating the relationships with our Strategic Clients
2
Deep investment in Big Bets
3
Driving customer advocacy
   
 
FY22 Q1 GTM Approach
 
1
Building Consistent Engagement
Through regular engagements and relevant industry POV to showcase Oracle's value and differentiation
 
ASEAN
Oracle x Singtel Quarterly OCI Hands-on Workshop
HONG KONG
Oracle x CKH Transformation Spotlight Series
ANZ
"Protecting your database investment" series,
ANZ Bank
Webinar for Govt NSW & VIC on OCI & Data Sovereignty with Public Sector Network
C-Suite Roundtable & National Security Dinner for Dept of Social Services and Defence
   
2
Focusing on the Big Bets
In opportunity pursuits such as HPC, DRCC and build mindshare for Oracle Cloud to expand share of wallet
 
JAPAC
Exclusive C-Suite Banking on the Data Advantage Roundtable with Chris Skinner, Sonny Singh & Yogesh Sokhal, 7 July 2021
JAPAN & KOREA
Content Syndication & Virtual Events on High Performing Computing for Toyota, Samsung & SK Group
 
INDIA
Big bets pursuits and build mindshare for Oracle cloud
>> Axis & HDFC Bank- Move to Cloud (OCI) - Innovation – Platform Banking (Fintech & ISVs)
>> Axis - Analytics For LOB
>> HDFC Bank - Payments Pursuit
>> DRCC GTM, Modernising
Finance & DX4C transformation for CX for Bharti Airtel
   
3
Building Engaging Touchpoints
Leveraging digital and social to build relevant and engaging conversations with the clients to build advocacy & Oracle's brand within the strategic clients and externally
 
JAPAC
JAPAC Rollout of Folloze – Improve Digital Engagement & Experience
KOREA
Oracle Korea Quarterly News Briefing (A News Video delivered by Tom Song)
ASEAN/ HONG KONG
Social luminary program for NAB
Advocacy to build Oracle’s brand within the strategic clients & externally
 
   
         
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